Apple's Siri Struggles: A Challenge WWDC 2025 Might Not Solve

Apple's annual WWDC developer conference is on the horizon, and it's expected to be a significant event. While updates to iOS, iPadOS, and visionOS are anticipated, the real focus is on Apple's AI challenges, particularly with Siri.

Since its launch in October 2024, Apple Intelligence has faced hurdles, especially with its LLM-powered Siri voice assistant, which has yet to debut. Bloomberg's Mark Gurman reported that Apple delayed Siri's upgrade indefinitely due to ongoing development issues. Engineers have been working to fix bugs, but the release is now postponed until at least next year.

Apple's struggles with Siri highlight broader challenges in developing next-gen AI. The company is integrating generative AI and LLM-powered features from a position behind competitors. While Apple is known for its cautious approach, the delay raises concerns about its ability to compete in the rapidly evolving tech landscape.

WWDC 2025 carries higher stakes than usual, not just for advancing iOS but also for addressing Apple's AI capabilities. Internally, the AI/ML team has reportedly earned the nickname "AIMLess," reflecting the challenges faced.

Despite the pressure, most consumers aren't focused on AI features in their devices. A CNET poll from December 2024 found that 73% of iPhone users and 87% of Samsung users see little value in AI features. Thus, WWDC 2025 isn't a make-or-break moment for Apple's AI, but it remains crucial.

As competitors like Samsung and Google push forward with AI features, Apple must catch up. Rumors suggest a major iOS redesign inspired by visionOS, along with a gaming hub and improved battery management, could steal the spotlight at WWDC 2025.

While Apple may emphasize its iOS redesign, it can't ignore its AI missteps forever. WWDC 2025 could be the perfect time to address these issues and set a new course for Siri and Apple Intelligence.