TikTok's Guidelines Update: Changes for LIVE Creators and AI Content
In an effort to refine user experience and comply with global regulations, TikTok has announced updates to its Community Guidelines effective September 13, 2025. These changes aim to simplify guideline language while introducing slight modifications for live creators and AI content.
The revised guidelines emphasize the responsibility of live creators to monitor third-party tools like translation services actively. It's crucial for creators to ensure these tools conform to TikTok’s rules to avoid potential issues.
A notable change is the required disclosure of commercial content. TikTok will also reduce the visibility of off-platform sales promotions, especially in regions where TikTok Shop operates. This step reflects a broader strategy to encourage in-app commerce and maintain platform integrity.
Moreover, TikTok is altering how search results and recommendations are personalized. The guidelines now clarify that these elements can vary significantly among users, depending on their interaction history and preferences, providing a more tailored browsing experience.
AI content regulations also underwent revision, albeit subtly. TikTok's previous stance against misleading deepfake content remains, but the language has shifted to a broader prohibition against content that can mislead on "matters of public importance" or harm individuals. This might indicate a move towards allowing controlled AI-generated endorsements.
Overall, TikTok’s decision to streamline its guidelines reflects a trend of simplifying platform rules without stripping away essential safeguards, making the platform "safe, fun, and creative" without overemphasizing "trustworthiness," as noted in the communicated updates.
