At WWDC 25, Apple Should Make Amends with Developers After AI Shortfalls and Lawsuits

Image Credits: Apple

Apple's Worldwide Developer Conference (WWDC) last year was brimming with excitement as the tech giant was set to showcase its advancements in AI technology. However, the expectations quickly dwindled as the follow-through left much to be desired, stranding both developers and consumers.

Over the past year, Apple has grappled with AI implementation challenges. The promised vision of a seamless integration of on-device AI, a revamped Siri, and enhanced developer tools remains largely unfulfilled.

Features such as Apple Intelligence had a staggered rollout, plagued by false alert issues, further delaying key developments. This shortfall has denied developers the opportunity to harness the full potential of AI-enhanced tools, thereby leaving the iOS ecosystem less enriched.

As we approach WWDC 2025, the demand for Apple to bridge these gaps is higher than ever. With cautious expectations, the developer community looks forward to incremental AI advancements, particularly in integrating AI into native applications.

In an evolving tech landscape where AI tools simplify app development and delivery, platforms like ChatGPT have leveraged the web effectively long before porting to native apps. Apple's delayed adaptation could mean missing out on significant value potential.

Court rulings have recently challenged Apple's revenue model, specifically restrains related to external links for in-app payments. With over $1.3 trillion generated last year through the App Store and lingering legal battles, Apple's need to strategize better app store logistics becomes imperative.

The upcoming WWDC is a critical opportunity for Apple to demonstrate its capability to deliver on its AI promises and reinforce the value it provides to developers. Apple must ensure its AI strategies not only catch up with, but potentially surpass, its competitors to sustain its pivotal role in this ever-accelerating digital world.

Apple should aim to make WWDC 2025 a compelling narrative of catch-up and leadership, transforming developer distrust into renewed commitment to its evolving ecosystem.